Shelly is the brand of Shelly Group SE, a Bulgarian company formerly named Allterco. Its range includes smart switches and dimmers, sensors and thermostats, energy meters, smart plugs, door locks and bulbs, plus devices for professional installations. The devices connect via Wi-Fi, Bluetooth, Matter, ZigBee, Z-Wave, LAN or KNXnet/IP. Cloud and fleet-management services for business users are also offered.
Shelly Group SE is registered in Bulgaria, with its operating base in Sofia. The privacy policy of its fleet-management service names Shelly Europe Ltd. of Sofia as controller, states that its servers are in the EU (Google Cloud, Belgium), and refers to a data processing agreement for business customers. Some sub-processors, such as push-notification and AI services, process data in the United States. A voluntary public tender offer by Schneider Electric SE, the French group, was announced in September 2026 and is pending regulatory approval; if completed, Schneider would gain control of the company.