Cloudinary is a platform and set of APIs for managing images and video across their lifecycle. Developers use its image and video APIs to transform, optimise and deliver media for websites and apps, while its Assets product provides digital asset management with AI-powered organisation, search and governance. MediaFlows offers low-code workflow automation, and AI features cover tasks such as generative fill, background replacement and automated tagging. It is delivered as software as a service, with SDKs and integrations for platforms such as AWS, Shopify and WordPress.
Cloudinary is a private company headquartered in San Jose, California, and was founded in Israel in 2012. By default, uploaded assets are stored in US data centres on Amazon S3 or Google Cloud. Enterprise accounts can request storage in other regions, such as the EU, usually for regulatory reasons. Its privacy policy states that it processes information in the EU, the US, the UK, Singapore and Israel, and that it participates in the EU-US Data Privacy Framework. European organisations should therefore arrange the EU region in advance and confirm the details contractually.