iconik is a cloud media management platform used by video and creative production teams to store, find, review and publish media. It combines media asset management with review collaboration, AI tagging and transcription, automated publishing, and an API with dozens of integrations, including Adobe Creative Cloud and DaVinci Resolve. Users can use iconik's own storage or connect existing storage such as AWS or on-premises systems. The service is delivered as SaaS.
The website states that iconik is a Backlight business; Backlight is backed by the US investment firm PSG and is based in Boston. The service is therefore subject to US law such as the CLOUD Act. According to the help centre, a customer chooses hosting on either AWS or Google Cloud; on Google Cloud, iconik runs in Iowa (US) and Belgium, with backups in multi-region buckets in the US and the EU, and databases are replicated across regions. iconik states that it is GDPR compliant. European organisations should therefore check data residency and replication explicitly.