Imagify is an image optimisation service that resizes, compresses and converts images to WebP and AVIF. It is mainly offered as a WordPress plugin and aims to shorten website page load times. According to the website, it comes from the same team behind WP Rocket. It is delivered as a SaaS service and is not open source.
The legal notice names SAS WP MEDIA, based in Lyon, France, as the publisher of the site, so the supplier is established in the EU. WP Media is part of group.one, the web services group behind one.com, which states that it is headquartered in Sweden. The group is held by several investors rather than a single majority owner. The privacy page of WP Media does not mention the GDPR or a data processing agreement, and the site does not state where processed images or user data are stored. A European organisation should therefore request the data processing terms and hosting locations in writing before using the service.