Kaufland Marketplace is the third-party sales channel of Kaufland, a German hypermarket and online retailer. Independent sellers offer their products alongside Kaufland's own range on kaufland.de and on the group's other country portals. The marketplace is operated by Kaufland Marketplace GmbH, with its seat in Neckarsulm, Germany, and serves customers and sellers in several European countries.
Kaufland was founded in 1968 and is a subsidiary of the Schwarz Gruppe, a group based in Neckarsulm. The operator is a German company, so EU data protection law applies to its processing of personal data of European customers and sellers. The privacy and seller terms set out how and where data is hosted, and organisations that sell through the marketplace or share customer data with it should check those terms before they do so.