LINK Mobility is a communications platform provider (CPaaS) for enterprise messaging over SMS, WhatsApp, RCS and email. Its MyLINK suite includes a chatbot builder, a marketing automation platform, messaging tools, an engagement platform, SMS and email APIs, and a number lookup service. The services are delivered as a cloud platform and used through web applications and APIs. The company describes its approach as local mobile communications.
LINK Mobility is headquartered in Oslo, Norway, and its parent company is listed on the Oslo Stock Exchange; Norway is an EEA and EFTA state. The company was taken private by the US investment firm Abry Partners in 2018 and relisted in December 2020. Its website names no foreign parent today. The website shows a GDPR compliance icon and refers to data protection commitments, but does not state where customer data is hosted. European organisations should therefore ask the vendor for data locations and sub-processors. The software is proprietary and not open source.