Mimir is a cloud-native platform for media collaboration and production, used to log, search, review and share video and audio. It includes AI-assisted metadata logging, live transcription, a panel for Adobe Premiere Pro and functions for live production in the cloud. The platform connects to storage chosen by the customer and is aimed at broadcasters, newsrooms and post-production teams looking for a European alternative to US cloud platforms for media management. It is offered as a cloud service.
Mimir is operated by Mjoll, a company in the Fonn Group, which is headquartered in Bergen, Norway. The majority owner of Fonn Group is the Norwegian investment firm Rieber & Søn, so the ownership chain stays in Norway and no foreign parent company is involved. Norway is part of the European Economic Area. Mimir's published material does not state where its servers or customer data are hosted. A European organisation can therefore request the hosting location and data residency terms in writing and record them in a data processing agreement.