Normative is a carbon accounting platform for calculating, reporting and reducing Scope 1, 2 and 3 emissions. Calculations follow the GHG Protocol and, according to the vendor, are independently verified by TÜV SÜD. The platform uses a large library of emission factors, applies AI to categorise incoming data and flag anomalies, and offers a Carbon Network for verified supplier data and a product carbon footprint tool. It supports reporting needs such as CSRD, SBTi and CBAM, and each customer account includes a named climate strategy advisor who leads onboarding and data mapping.
Normative is headquartered in Stockholm, Sweden. In September 2026 the Paris-based company Greenly announced that it is acquiring Normative; the companies themselves describe the deal as a merger. The sources consulted do not say how ownership, branding or hosting will change. Normative's public pages do not state hosting regions, and the software is proprietary with no self-hosted option described. European organisations should confirm where data is processed and which entity acts as contracting party and processor.