Upright is an AI-based platform that estimates the sustainability impacts, risks and opportunities of companies, funds and other investment targets. The company describes its model as a language model trained on sustainability data. It is offered to investors, companies, advisers and universities, and investors use it for sustainability due diligence on listed and unlisted targets. The service is delivered as an online platform.
Upright Oyj is a Finnish company headquartered in Helsinki. No controlling owner is named. Its privacy statement does not say where customer data is stored; it refers to service providers in several geographic locations and to transfers outside the EEA based on standard contractual clauses. As a Finnish legal entity, the company is subject to European data-protection law. European customers should therefore request the list of providers and the transfer safeguards in writing.