Adobe Firefly is Adobe's generative AI studio for creating and editing images, video, audio and vector graphics from text prompts. It offers text-to-image, style transfer, background and object removal, video clip generation, speech, music and sound effects, and Firefly Boards, a shared canvas for mood boards and storyboards. Besides Adobe's own models, partner models from providers such as Google, OpenAI and Runway can be selected. Firefly is available on the web, in mobile apps and, for enterprises, through APIs.
Adobe Inc. is headquartered in San Jose in the United States. For residents outside North America and Japan, Adobe Ireland is the data controller, and Adobe refers to the EU-US Data Privacy Framework for transfers. Firefly falls under Creative Cloud, which according to Adobe's sub-processor list is hosted on Microsoft Azure and AWS in the US and the EU. Partner models process data only when the user selects them, partly in the US and partly in the EU, Germany or the UK. A European organisation still deals with a US provider.