EU sovereignData Integration & ETLHeadquarters: SE

Funnel: sovereignty score and 8 European alternatives

Funnel is a marketing data platform that collects data from advertising, analytics and other marketing sources, prepares it and makes it available for reporting. Its products include Funnel Data Hub, which centralises marketing data, and Funnel Measure. It is delivered as a web application and software-as-a-service, which runs on Amazon Web Services infrastructure.

Funnel is headquartered in Stockholm, Sweden, and was founded there in 2014. Its data processing agreement lists processing locations in the EU, the United Kingdom, Australia and the United States, using data centres from Amazon Web Services and Google. The company states that its security programme is certified to ISO/IEC 27001 and that it has undergone a SOC 2 Type II attestation. As a company established in the EU, Funnel's processing is subject to GDPR, but because processing also takes place in the United States and other countries, organisations should confirm which location applies to their data.

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Sovereignty score

59 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-2100
Headquartered in the EU: European law applies
Data residency SOV-350
Hosting inside and outside Europe (EU, US, OTHER)
Cryptographic key sovereignty SOV-360
Key management with a European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-645
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026

Headquarters	SE (EU)Verified by hand
Sovereignty model	Vendor-hosted (EU)Verified by hand
Data hosting	EU, US, OTHERVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Category	Data Integration & ETL
Type	Product
Website	funnel.io ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Funnel

The European alternatives to Funnel come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

18 European Data Integration & ETL vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Funnel

Funnel is headquartered in SE and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data.

Funnel hosts data in EU, US, OTHER. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Funnel is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Funnel together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Funnel?

It depends on your use case. Strong EU alternatives to Funnel include Adverity, Axual and CloverDX. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Funnel?

Yes. Open-source EU alternatives to Funnel include dlt (dltHub), HiveMQ and KNIME. These keep your data fully under your own control and let you self-host if you want to.

Is Funnel GDPR-compliant and where is the data hosted?

Funnel is headquartered in SE (EU) and hosts data in EU, US, OTHER. That makes Funnel an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Data Integration & ETL

Data Integration & ETL: Data integration, ETL pipelines, data preparation and data quality management. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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