Hola VPN is a VPN application for web browsers, mobile phones, desktops and smart TVs. Users can select a country flag to appear to be located there. The VPN service runs on a peer-to-peer network: when a user opens geo-blocked content, the request is routed through the connections of other users in unblocked regions. The application is developed by Hola VPN Ltd, a company headquartered in Israel and founded in 2007, which also offers a separate browser product.
Under the peer-to-peer model, users of the unpaid service agree to become peers in the Bright Data residential proxy network, whereas paying users do not. From late 2014 Hola sold access to this bandwidth under the name Luminati, which was renamed Bright Data in 2021. Israel is outside the EU and EEA. The operator does not publish its ownership or data-hosting locations on its website. For a European organisation, the use of other users' connections for traffic of the unpaid service and the missing hosting and ownership details are the main points to weigh; no open-source licence is stated for the client.