microm Micromarketing-Systeme und Consult GmbH develops geomarketing software and geodata for retail, marketing and location planning. Its offering covers customer, location and channel analyses, sociodemographic and consumer data, location data and the GIS application mapChart. Alongside the software, it sells data packages, partly under short-term licences and through an online data shop. Typical uses include site optimisation and targeted marketing.
The company is based in Neuss, North Rhine-Westphalia, and according to its website belongs to the Creditreform group. As a company established in the EU it is subject to the GDPR. The website links to a privacy policy, but it does not state where customer data is hosted, so that location is not confirmed. For a European organisation, the sovereignty question therefore rests mainly on contract and technical points: where licensed data and customer data are processed, and which processor agreements apply. The products are not presented as open source.