Photoroom is an AI service for editing product photos in e-commerce. It offers background removal, AI-generated product scenes, batch editing and controls for a consistent brand look. It is aimed at teams ranging from small online shops to enterprises in retail, fashion and marketplaces. Photoroom is delivered as a web app, as apps for iPhone, iPad and Android, as a Shopify app and as a REST API for automated processing at scale. The API also covers object removal, upscaling and editing from plain-language instructions.
Photoroom is a French company with its head office in Paris. According to its privacy policy, personal data may be transferred to service providers outside the European Economic Area, with GDPR safeguards. The company states that the service is built on GCP, AWS and Cloudflare, is GDPR compliant and holds a SOC 2 Type 2 certification. Its trust centre has sections on hosting regions and EU data residency. A European organisation that uploads product or customer imagery should check the hosting region and the list of subprocessors before use.