Pling is a web-based SMS service for businesses, organisations, clubs and associations, operated by Front Information AS in Oslo. Customers send SMS through a web portal with bulk sending, templates, contacts and reporting, or connect an SMS gateway API to their IT systems. The service also offers SMS for two-factor authentication, a number directory API and single-message sending.
Front Information AS is a Norwegian company based in Oslo. The website names no parent company, so no foreign owner is stated. According to its privacy policy, the company aims to process personal data inside the EEA, with transfers outside the EEA made only under GDPR safeguards. The policy refers to the GDPR and the Norwegian Personal Data Act. Google Analytics data on the website is stored on servers in the United States. As a Norwegian company within the EEA, Front falls under the European data protection framework.