Rithum is a commerce operations platform for brands and retailers that sell across multiple channels. It combines the solutions of CommerceHub and ChannelAdvisor, including marketplace management and dropship connections. The two companies were combined in 2022 and adopted the joint name Rithum in December 2023. The platform is delivered as software as a service.
Rithum Corporation is based in Morrisville, North Carolina; the website names Rithum Holdings, Inc. as holding company. The company is privately held and does not publish its ownership structure. Where customer data is hosted is not stated. The privacy policy says personal information may be used in the United States and refers, for transfers, to the EU-US Privacy Shield, which is no longer in force, rather than to the current Data Privacy Framework. A European organisation should therefore ask which transfer basis and hosting location apply to its contract.