Smappen is a web-based platform for territory and location analysis. Users draw catchment areas by drive time, distance, postcode or freehand, overlay demographic data such as population and household income, and map competitors and points of interest. Results can be exported as branded reports and shared, and the tool integrates with Excel and HubSpot. The platform focuses on franchise development and multi-site networks. The service runs in the browser as a hosted subscription.
Smappen is operated by a company based in Toulouse, France, which was called Oalley until early 2022. The website does not state ownership or a hosting location for customer data. The company is established in the EU. Before uploading customer or location data, an organisation should confirm in the contract where the data is hosted and which sub-processors outside the EU are involved.