ActivTrak is a workforce analytics platform that records how working time is spread across desktop and web applications, sorts time into productive and unproductive categories, and produces reports for managers. It is delivered as a cloud service, with a background program installed on employees' devices. The product description focuses on showing how work actually happens across people, processes and technology.
ActivTrak is headquartered in Austin, Texas, and is a private company with no named parent; its funding has come from venture investors. The website does not state where data is hosted and refers to a US state privacy notice rather than a GDPR data processing agreement. Because monitoring of employees is subject to close scrutiny under EU data protection law, European organisations should establish the lawful basis, the hosting location and the transfer mechanism before deployment.