Broadsign provides software for planning, managing and transacting digital out-of-home (DOOH) advertising, and for local signage messaging. Its platform covers ad serving, content and network management, and static and programmatic campaigns, which media owners and advertisers use to plan and transact campaigns. The company has also acquired Place Exchange, a separate out-of-home platform, with a minority investment from Crestline Investors.
Broadsign is headquartered in Montreal, Quebec, Canada, according to its contact page. It lists further offices in New York, Toronto, Berlin, Sydney, Shanghai, Amsterdam and St. Louis. The public pages do not state the company's ownership or where customer data is hosted. Because Canada is outside the EU and no European hosting region is named, a European organisation should check the hosting location, the data processing terms and any on-premise options with the vendor before using the platform for customer or advertising data.