Later is a platform for influencer marketing and social media management, used by brands and creators. Brands can run influencer campaigns, including finding creators, agreeing rates and tracking sales. Teams can plan, schedule and analyse social content in one place. Creators can manage affiliate links and earn income from brand campaigns. The services are offered as self-serve software and as managed campaigns. The platform is vendor-operated and is not open-source software.
The operator behind Later is Mavrck LLC, which trades as Later and has a contact address in Boston, Massachusetts. The company's privacy notice states that personal information is stored in the United States and that transfers from the EU, the EEA, the UK and Switzerland rely on standard contractual clauses and on an EU representative. For a European organisation, the US base and US storage mean that US legal requirements apply to the data. Organisations that process campaign data about European creators or staff should check whether the contract terms cover this.