Lose It! is an app for counting calories and managing weight, offered by FitNow, Inc. According to its App Store listing, the app processes health and fitness data in addition to contact details. The service is delivered as a mobile app with an associated online account.
FitNow, Inc. does business as Lose It!, is based in New York and, according to its privacy policy, is owned by Ziff Davis. The policy states that its servers are located in the United States and that data from users worldwide is transferred to the United States; data may also be shared within the Ziff Davis group of companies. The company says it participates in the EU-US Data Privacy Framework and relies on standard contractual clauses for other transfers, and it names a data protection officer for EU residents. Health data is a special category of personal data under the GDPR, so US jurisdiction and transfers to the United States deserve particular attention here.