Noom is a subscription app for weight management and behaviour change. Users log meals and activity and receive algorithmic insights, coach feedback, peer interaction, articles and quizzes. The company also offers access to weight-loss medication and dietary supplements and has expanded into stress management and general wellness. The service is delivered as a mobile app and web service.
Noom is a privately held American company headquartered in Princeton, New Jersey, after moving from New York City in 2024. The storage location of user data and any GDPR commitment should be confirmed with the vendor. The data involved is health data, a special category of personal data, held by a US company and therefore subject to US jurisdiction, including the CLOUD Act. A European organisation offering the app to employees should check the processing terms and the transfer basis beforehand.