Pickx is the television and streaming service of Proximus, the Belgian telecommunications company. It offers live television, replay of recent broadcasts, and a catalogue of sport, films and series that viewers can watch live or on delayed replay. Pickx is a consumer service rather than a business video platform. The web page presents the service under the Proximus TV name.
Proximus SA is headquartered in Brussels, and the Belgian State holds the majority of its shares, directly and through the federal holding company SFPIM. The majority owner is therefore in the same country as the service, so ownership does not add a foreign jurisdiction. The Proximus privacy policy names Proximus SA as the controller for personal data, so the service sits within the EU data-protection framework. In 2024 the Belgian State's Proximus shares were centralised with SFPIM, as Proximus disclosed publicly.