Ruutu is the streaming service of the Finnish commercial media company Nelonen Media. It began in 2009 as a web TV service and brings together programmes from Nelonen Media's channels, including Nelonen, Jim and Liv, to watch as catch-up or on demand. There is also a paid subscription, Ruutu+. Nelonen Media's audio offer has been split off and runs under a separate service, Supla. Ruutu is offered as a hosted online service.
Nelonen Media is owned by Sanoma Media Finland, part of the Sanoma group. Sanoma is headquartered in Helsinki and listed on the Helsinki stock exchange. The ultimate owner is therefore in Finland, within the EU. Ruutu is not open source and cannot be self-hosted. For a European organisation or viewer this means both the operator and the owner fall under Finnish and European law, and the sources name no non-European parent company.