MagicINFO is content management software for digital signage on Samsung commercial displays. Organisations use it to schedule and distribute images and video to screens across one or several sites. Samsung has sold it through its partner ecosystem as a one-time software licence for on-premise installation. Since MagicINFO 8 it has also been available as a software-as-a-service subscription, which Samsung hosts and manages.
Samsung Electronics Co., Ltd. is headquartered in Suwon, South Korea, and no single shareholder holds a majority, so there is no controlling foreign parent company. For European organisations the key question is where data is stored. Samsung states that the cloud service runs on AWS or Azure infrastructure and is available in North America, Europe and China, but the pages reviewed name no data-centre location and do not mention the GDPR. An on-premise installation keeps content inside the organisation's own network, but the vendor sits outside the EU, so the processing terms should be checked before deployment.