strategy.app is a web application (SaaS) that lets companies, mainly small and medium-sized ones, develop and track their strategy together with their employees. The software guides the whole process: mission and vision, external trends and competitors, SWOT assessment, strategic questions and directions, business model and portfolio, measures, OKRs, key figures and a business plan. Reports, for example for the board, are generated automatically. A built-in AI assistant can read and write the strategy data; changes are saved only after your approval. Strategy consultants can also use the product for their clients.
strategy.app is offered by Furger und Partner AG, based in Dübendorf, Switzerland. According to its privacy policy, the application and data run on a managed server in the private cloud of nine, in a data centre in Switzerland. A separate instance is available on request for an additional fee. Where the AI model runs is not stated, so ask the vendor. Switzerland is not an EU member, but it is an EFTA country with an EU adequacy decision. A self-hosted option is not mentioned.