Tweakwise is a software service for search and product discovery in online shops. The suite consists of Smart Search with AI vector search, Commerce Pages for category and listing pages, Recommendations and Guided Selling, complemented by smart filtering, A/B testing, a merchandising builder, visual components and reporting. Webshops use it to steer the relevance and conversion of their product range, including alongside platforms such as Shopify and Hyvä. The service is delivered as SaaS.
Tweakwise has offices in Zwolle (the Netherlands) and Stockholm and is part of Orisha Commerce. That sits within the Orisha group, headquartered in Paris, where the investors TA Associates and Francisco Partners hold joint control; TA Associates has been majority shareholder since 2021. The owner is therefore a European group managed by private-equity investors, including firms with offices in the United States. The sources reviewed do not state where Tweakwise hosts its data; ask this, and request the data processing agreement, before entrusting product catalogue and search data to the service.