Wallapop is an online marketplace based in Barcelona, where users buy and sell goods. It is a consumer service rather than software that organisations install, so for a business user the relevant questions are where the platform and its personal data are processed and under which contract and privacy terms. The operating company is Wallapop, S.L.U., a Spanish limited company.
According to the companies, Wallapop keeps its headquarters in Barcelona and its CEO continues to lead the business. South Korean internet group Naver completed the acquisition of the remaining shares in January 2026 and now owns the company entirely. Because the ultimate owner is located outside the EU, the ownership is relevant when assessing foreign-jurisdiction access risk. The hosting location of user data is not described here, so organisations should check the current privacy terms directly.