WOW is a German streaming service that offers series, films and live sport, which viewers can watch at any time and in any place. It is operated by Sky Deutschland Fernsehen GmbH & Co. KG in Unterföhring, near Munich. In Germany, WOW sits alongside RTL+ in the streaming market. The brands used on the site are owned by Sky Limited and used under licence.
Sky Deutschland was previously a subsidiary of Comcast, which sold it to RTL Group; the acquisition was completed on 1 June 2026. As a German operating company, Sky Deutschland is subject to EU and German data-protection law. For a European organisation, this means the service is run by a German company within RTL Group, which has been the owner since June 2026. The deal unites two German streamers, RTL+ and WOW, under one group.