Advertima Audience AI is a platform for in-store retail media from Advertima Vision AG in St. Gallen, Switzerland. Computer-vision sensors in stores capture anonymised audience data such as age group, gender and group composition, which retailers combine with their own data to build audience segments. Content on in-store screens can then be targeted in real time, through a signage CMS integration or programmatically, while an analytics dashboard and a booking platform support campaigns. A cloud console manages the installations.
Advertima Vision AG is headquartered in Switzerland, and its website names no foreign parent. Switzerland is not an EU member but an EFTA country, and the EU has recognised its data protection level through an adequacy decision. The vendor states that its sensors do not film or store images, that individuals cannot be identified, and that the technology complies with the GDPR and the Swiss data protection act. It does not state where analytics data is hosted, so ask for the location and for a data processing agreement.