Apsis One is a marketing platform from Apsis covering email, marketing automation, SMS, forms, events and website tracking, supplemented by dashboards and an AI assistant. According to Apsis, the platform combines interactions from several channels into customer profiles and offers a segmentation engine for audiences. It is delivered as a cloud service and targets businesses in, among others, Sweden, Denmark, Finland and Norway. It can serve as an alternative to marketing platforms such as HubSpot or Salesforce Marketing Cloud.
Apsis International AB is based in Malmö, Sweden. Since August 2021 the company has been part of the Belgian Efficy Group. Its website states that customer data is stored and processed within the EU, and according to the privacy policy the platform for subscribers from European countries is hosted in data centres in Europe. The privacy policy is written under the GDPR and names a data protection officer. The company is therefore based in Sweden and belongs to a Belgian group.