Albacross is a software platform that identifies companies visiting a website and assesses their buying intent. Marketing and sales teams add a tracking script to their site; the platform then shows which organisations are active and can trigger follow-up sequences by e-mail or LinkedIn. The service is delivered as a web application and targets B2B companies that want to follow interest at account level.
Albacross Nordic AB is a Swedish company headquartered in Stockholm. Its privacy policy states that customer information is stored on servers located in Ireland, and that the company acts as a processor for its customers. Transfers to sub-processors outside the EU or EEA are covered by GDPR safeguards. No parent company or majority shareholder is named on the company's website. The policy does not name a hosting provider or list sub-processors, and no data processing agreement is published on the website. For a European organisation, the sub-processors and the processing agreement are the main points to check.