ADCELL is an affiliate marketing network and performance platform operated by Firstlead GmbH in Berlin. The network connects advertisers with partners who receive a commission on sales or leads they bring in. The website also shows an approved status under the IAB Europe Transparency and Consent Framework, which governs consent signals for advertising.
Firstlead GmbH is based in Berlin, with the address Rosenfelder Straße 15–16 given in the website footer, so the company is an EU business. Owners and any parent company are not stated on the site. The privacy page describes tracking as topic-based and not personal, but does not mention the GDPR, the hosting location or named processors. For a European organisation, the key points to check are the data processing terms, where data is stored and which partners receive consent-based data.