Batch is a customer engagement platform that helps marketing teams design, test and automate campaigns for mobile apps and the web. It covers push notifications, in-app messages, e-mail and SMS, and includes a data layer with CRM functions for segmenting audiences. Customers work in a web dashboard and connect the platform through software development kits for mobile apps; the documentation is publicly available. The service is delivered as a hosted platform.
According to the company page, Batch is based in Paris, with teams in Lyon and Lille, and was founded in 2015. No parent company or majority shareholder is named. The vendor describes its data platform as a European and sovereign offering, but does not state where data is stored. The website offers no GDPR statement or data processing agreement. For European organisations, the French seat is a relevant starting point, but the hosting location and processing terms should be confirmed in writing with the vendor before a contract is signed.