EU Sovereignty Score
EU sovereignMarketingHeadquarters: SE

Adtraction: sovereignty score and 8 European alternatives

Adtraction is a Swedish affiliate and partner marketing platform. It connects brands with partners such as influencers, media houses, apps, technology platforms and comparison sites, and partners are paid when a sale is made. The offer comes in self-managed, managed and full-service plans, with add-on products. The company says it has offices across Europe. It is delivered as a service operated by the vendor, and the sources reviewed do not describe a self-hosted version.

Adtraction states that its headquarters are in Stockholm, Sweden, and that the company was founded in 2007. Its shares have been listed on the Nasdaq First North Growth Market since December 2021. The sources reviewed do not name a majority owner, so no non-European parent could be identified. Its privacy policy states that some support data is hosted on servers in the United States, with Standard Contractual Clauses as the transfer basis, and mentions access from its UK headquarters. No other hosting location is described. European organisations should clarify in the contract where campaign and partner data is stored.

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Sovereignty score
59 / 1000 = high exposure
100 = sovereign
  • Jurisdiction SOV-2100
    Headquartered in the EU: European law applies
  • Data residency SOV-350
    Hosting inside and outside Europe (EU, US)
  • Cryptographic key sovereignty SOV-360
    Key management with a European vendor
  • Freedom from lock-in SOV-640
    Closed source: switching requires data migration
  • Source & runtime sovereignty SOV-4 · SOV-645
    Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026
Headquarters
SE (EU)Verified by hand
Sovereignty model
Vendor-hosted (EU)Verified by hand
Data hosting
EU, USVerified by hand
Open-source
NoVerified by hand
GDPR-compliant
YesVendor-stated
Category
Marketing
Type
Product
Website
adtraction.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to Adtraction

The European alternatives to Adtraction come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

84 European Marketing vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with Adtraction

Adtraction is headquartered in SE and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data.

Adtraction hosts data in EU, US. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.

Adtraction is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs Adtraction together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to Adtraction?

It depends on your use case. Strong EU alternatives to Adtraction include AccuRanker, Actito and Acumbamail. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to Adtraction?

Yes. Open-source EU alternatives to Adtraction include AGNITAS. These keep your data fully under your own control and let you self-host if you want to.

Is Adtraction GDPR-compliant and where is the data hosted?

Adtraction is headquartered in SE (EU) and hosts data in EU, US. That makes Adtraction an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Marketing

Marketing: Marketing automation, email campaigns, newsletters. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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8 European alternatives to Adtraction — GDPR-compliant & EU-hosted · EU Sovereignty Score