ePay.bg is a Bulgarian online payment platform. Consumers use it to pay for goods and services with registered merchants and to pay by card, including through the B-pay card system at ATMs and automatic periodic payments. The service is available on the web and as a mobile app, and it sends SMS notifications of card transactions for partner banks' cardholders. The operator is Ipay AD, which is also the registered representative of the payment institution Izipay AD.
Ipay AD has its seat and management address in Sofia, Bulgaria, and is registered in Bulgaria as a joint-stock company. The sources consulted do not identify its shareholders, so no parent company is confirmed. The pages consulted do not state where data is hosted; the operator's PCI DSS certification concerns card-data security rather than location. A European organisation should review the processing terms before use. Bulgaria is an EU member state, so EU data-protection law applies to processing carried out there.