Frase is a web-based content platform for search engine optimisation and AI-assisted writing. Its features cover SEO research, topic clusters, an AI agent that drafts articles, content optimisation, monitoring of rankings and visibility in AI search, and a publishing module with integrations for WordPress and Webflow. The product is delivered as a software-as-a-service application in the browser and is aimed at content marketers, SEO teams and agencies.
Frase is operated by Copysmith AI, Inc., which according to the Frase privacy policy wholly owns the product. The operator's mailing address is in the United States, so Frase is a non-European company, and US legal process may reach data under its control. The privacy policy mentions cloud hosting, storage and database providers but does not say where customer data is stored, and it names no European data-centre option. The policy describes Frase as a controller under the GDPR for users in the EU and says that service providers work under written agreements. A European organisation therefore relies on the vendor's own hosting and contractual terms.