Hypotenuse AI is a software platform for ecommerce teams that manage product information. It enriches product data and fills in missing attributes, writes product descriptions and marketing copy in a defined brand voice, translates and localises content, tags and categorises products, and improves product images. Further functions include digital asset management, tracking of search rankings and bulk workflows. The platform offers integrations with commerce systems such as Shopify, Salesforce Commerce Cloud and NetSuite, as well as an API.
The legal entity behind the service is Hypotenuse Technologies Pte. Ltd., according to the company's privacy policy. That policy states that personal data of users outside the United States is transferred to and processed in the United States, and it lists analytics, payment and development service providers, including Google Analytics, Mixpanel, GitHub and Stripe. It does not name a European hosting location or a data processing agreement, and it is dated 2022. A European organisation that uploads product or customer data should review the processing in the United States and the terms in force before use.