inRiver is a product information management (PIM) platform for collecting, enriching, validating and distributing product data across sales channels. The company names brands, manufacturers and retailers managing large catalogues across several markets as its users. Customer environments are hosted in Microsoft Azure, according to the company's privacy notice, in data centres in the EU (West) and the US (East).
The privacy notice names Inriver AB as controller and gives Malmö as the European contact address; the company is headquartered in Malmö, Sweden. Its group includes entities in the Netherlands, the United Kingdom and the United States. For transfers outside the EU and EEA, the notice refers to EU Standard Contractual Clauses and other recognised safeguards. In 2022 Thomas H. Lee Partners agreed a significant investment in the company, with Verdane retaining a significant stake. For a European organisation, the points to review in the contract are the US hosting region and the involvement of a private equity investor.