Looka is an online service that designs logos and brand identities using artificial intelligence. Users enter their business name and style preferences, review generated logo variants and edit them in the browser. Looka also offers brand assets such as identity elements and a website builder that was provided through a partnership with Weebly. The service is delivered as SaaS. Looka was called Logojoy until 2019 and is a product of a Canadian company.
Looka is based in Toronto, Canada, and is therefore outside the EU and the EEA. Looka's privacy notice gives no information on where customer data is hosted or on a GDPR data processing agreement; it does not mention the GDPR and says nothing about transfers to other countries. For a European organisation, a logo design typically involves little personal data, but business names, email addresses and payment details do pass through the service. Ask Looka to confirm the processing location and transfer mechanism before using it for business purposes.