Optimix Solutions is a software package for retailers and their suppliers that optimises prices and inventories. It consists of three solutions: Pricing Analytics (XPA) for price comparison, product matching and pricing strategy, Supply Chain APS (XFR) for sales forecasts, stock optimisation and order suggestions, and Assortment Management (XAB) for comparing product ranges with those of competitors. The vendor describes the whole as a SaaS platform using artificial intelligence, aimed at sectors such as food retail, DIY and health and pharmacy.
Opti-mix Software is a French SAS based in Marcq-en-Barœul; the website names no parent company. The legal notice only states that the website is hosted in data centres in France; where the platform keeps customer data is not stated and should be confirmed with the vendor. The website's privacy policy does not mention the GDPR explicitly. When sales and pricing data are processed, a data processing agreement is advisable.