Persona is an identity verification platform. Organisations use it to verify individuals and businesses for KYC, KYB, AML screening and age checks, with document and biometric checks such as selfie liveness. The platform is configurable and delivered as SaaS through an API and a hosted verification flow. According to Persona, it acts primarily as a data processor on behalf of the customer.
Persona Identities, Inc. is headquartered in San Francisco (US) and is privately held with venture-capital investors; no foreign parent is known. Persona's own privacy and security pages describe a choice between a US and an EU data centre, set by the customer organisation; a separate GDPR commitment is not stated. A European organisation can select the EU region, but the company remains a US entity and therefore subject to US law, including the CLOUD Act. Biometric data calls for particular care.