Quividi is a French company that provides audience measurement for digital out-of-home advertising (DOOH) and retail media. Its Quiotto platform estimates audiences from existing data sources such as point-of-sale, footfall, loyalty and Wi-Fi data, and connects to content management and player platforms. The optional VidiReports product uses video, lidar or mmWave sensors on site to measure the audience in front of a screen. The company was founded in Paris in 2006 and presents its output as anonymous audience data.
Quividi's privacy page describes the cloud-side output as a stream of anonymous audience events, and states that raw images are neither stored nor transmitted. Its help centre describes a data processing agreement that customers sign with Quividi, which the company offers on request. Data-centre locations are not stated, so the hosting region is not stated. The vendor's own GDPR guidance notes that most European data protection authorities treat VidiReports images as personal data, which means the customer carries GDPR obligations. The French seat is inside the EU. The product is not open source.