Simplified is a web-based platform for marketing teams and creators, developed by TLDR Technologies, Inc. An AI agent named Riley plans, drafts and schedules campaigns, alongside AI tools for writing, design, video, social calendars and analytics. It connects to social media channels and offers a programming interface. The service is used through an account in the browser.
TLDR Technologies, Inc. is headquartered in San Francisco, California, and is named as the operator of the platform. The privacy policy states that personal information may be stored in countries outside the user's own, including the United States, without listing regions or sub-processors. Full GDPR compliance and standard contractual clauses for EU transfers are described as forthcoming, and enterprise customers can request a data processing agreement. For a European organisation, this is a US-headquartered SaaS service with no EU data hosting described.