Non-EU vendorPersonal Health & DNAHeadquarters: GB

ZOE: sovereignty score and 8 European alternatives

ZOE is a British nutrition company with an app that scans food products and shows information that is not always printed on the label. The app is available from the Apple App Store and Google Play. The company also sells a test kit for personalised nutrition advice and describes a new testing experience on its website.

ZOE Limited is incorporated in the United Kingdom and registered in London, which places it outside the European Union. Its privacy policy refers to the UK GDPR and to the EU GDPR for users in the EEA, and it states that its US group company, ZOE US Inc, processes personal data as part of intragroup operations. Transfers rely on adequacy decisions, the EU-US Data Privacy Framework and standard contractual clauses. Hosting locations are not named, so European organisations should ask where health and nutrition data is stored before sharing it.

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Sovereignty score

32 / 1000 = high exposure
100 = sovereign

Jurisdiction SOV-250
Headquartered outside the EU (GB)
Data residency SOV-30
No hosting in Europe (OTHER, US)
Cryptographic key sovereignty SOV-340
Key management with a non-European vendor
Freedom from lock-in SOV-640
Closed source: switching requires data migration
Source & runtime sovereignty SOV-4 · SOV-630
Closed source, runtime with the vendor

SOV codes: the matching objective in the European Commission's Cloud Sovereignty Framework. Official source

How the score is calculated

Facts and evidence

Last checked October 11, 2026

Headquarters	GB (OTHER)Verified by hand
EU adequacy decision	Yes — found adequate by the European CommissionVerified by hand
Sovereignty model	Vendor-hosted (non-EU)Verified by hand
Data hosting	OTHER, USVerified by hand
Open-source	NoVerified by hand
GDPR-compliant	YesVendor-stated
Category	Personal Health & DNA
Type	Product
Website	zoe.com ↗

How we verify · Something wrong? Suggest a correction

Top EU-based & GDPR-compliant alternatives to ZOE

The European alternatives to ZOE come from our knowledge base of over 6,800 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.

Score per alternative: 0 = high exposure, 100 = sovereign

38 European Personal Health & DNA vendors are in the catalogue. View the whole category · Submit an alternative · View category on the map

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Why digital sovereignty matters with ZOE

ZOE is headquartered in GB, outside the EU. Contracts and data therefore also fall under non-European law. The GDPR applies through contractual terms, but in a conflict with local legislation you have less certainty than with a European vendor.

ZOE hosts data outside the EU (OTHER, US). Personal data therefore leaves the EU, which requires a transfer mechanism under the GDPR and pulls the data residency score down.

ZOE is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.

What this means for your organisation depends on your whole stack and context. The free assessment weighs ZOE together with your other vendors and gives a total score, a heatmap and the main risk drivers.

Frequently asked questions

What is the best European alternative to ZOE?

It depends on your use case. Strong EU alternatives to ZOE include 24Genetics, 7Mind and Aware. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.

Are there open-source alternatives to ZOE?

Our list of EU alternatives to ZOE is mostly commercial options. Browse the category on the map for open-source choices.

Is ZOE GDPR-compliant and where is the data hosted?

ZOE is headquartered in GB (OTHER) and hosts data in OTHER, US. The vendor states it is GDPR-compliant, but the data falls under non-EU jurisdiction. For full EU data residency the EU alternatives on this page usually offer more certainty.

Details and sources

Verified by handHeadquarters, owner, hosting locations and licence have been checked by us against public sources. Free of charge and for every vendor, not a paid label. Nothing in this knowledge base is taken over automatically. Last checked on October 11, 2026.

Sources

Public sources used in the latest check of this record.

Compliance evidence

The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".

No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction

Digital sovereignty in Personal Health & DNA

Personal Health & DNA: Blood testing, preventive health checks, telehealth and consumer DNA tests. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.

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