AB Tasty is an experimentation platform for marketers, product teams and developers. It supports client-side tests for web changes, server-side tests for back ends and APIs, and feature flags for controlled rollouts. Teams can set up A/B, multivariate and split-URL tests, define audiences and goals, follow results in dashboards and connect to analytics and data platforms. It is delivered as SaaS.
AB Tasty is based in Paris. In January 2026 the company combined with Wingify, the company behind VWO; reports describe this as either an acquisition or a merger. Wingify's majority shareholder is Everstone, a Singapore-based private equity firm. Ultimate ownership may therefore sit outside the EU, which is relevant to your CLOUD Act assessment. Wingify reports data centres in the US, the EU and India; which region applies to AB Tasty customers depends on your contract and should be confirmed with the vendor. The software is not open source.