ABsmartly is an experimentation platform for running A/B tests and product experiments, with SDKs for several programming environments. It is aimed at product and engineering teams that want to measure the effect of changes in software, and it is offered as an online platform. According to the website, its team previously worked on A/B testing at Booking.com.
ABsmartly B.V. is based in Amsterdam, the Netherlands. The website names no parent company. Its privacy policy states that data may be stored on servers in the United States and possibly in other countries outside the European Economic Area. The policy offers no EU data-residency commitment, but it refers to safeguards for transfers, such as standard contractual clauses approved by the European Commission. European organisations should therefore check transfers and the sub-processor list before using the platform with personal data.