Omniconvert is a conversion-optimisation software company with three products: Explore, for A/B testing and experiments on product pages and in the checkout; Pulse, for Net Promoter Score surveys; and Nexus, an AI-driven growth tool for online shops, mainly on Shopify. The products are delivered as hosted web applications and connect to shop, advertising and analytics data. The company was founded in 2013 and is headquartered in Bucharest, Romania.
According to its privacy and security documentation, Omniconvert SRL is the controller for the service. The company describes itself as independent and profitable since 2023. Romania is an EU member state, and the data processing terms refer to Article 28 of the GDPR. The privacy policy does not name a hosting location or cloud provider for customer data. It does list several US-based processors, such as Google, HubSpot and Mixpanel, so transfers to the United States are likely. A European buyer should ask for the current sub-processor list and the hosting location before signing.