Alice, known as ActiveFence until January 2026, provides trust, safety and security tooling for generative AI applications, agents and models, and for platforms with user-generated content. Its WonderSuite approach includes WonderBuild for pre-launch red-teaming, WonderFence for runtime guardrails, WonderCheck for continuous automated testing and Alice Labs for adversarial research and model evaluation. The services are delivered as a cloud platform connected to the customer's applications.
The company is privately held and has offices in Tel Aviv and New York; its privacy policy names ActiveFence Ltd as the entity, which points to an Israeli group seat. According to the privacy policy, the central database is operated in the United States and Canada, and for EEA and UK data processing runs at AWS on servers in the US. No European region is mentioned. The policy refers to standard contractual clauses and a dedicated data processing agreement for business customers. European organisations should therefore plan for transfers outside the EEA.