Apple Pay is Apple's mobile payment service, provided by Apple Payments Services LLC. Users add a debit or credit card in the Wallet app and pay with it on iPhone, Apple Watch, Mac, iPad and Apple Vision Pro, contactless in shops, online and in apps. Apple uses device-specific tokenisation. According to Apple, the card number is not stored on Apple servers or shared with merchants. Apple Pay is not a bank, cards are issued by the card issuers, and availability varies by country.
Apple is headquartered in the United States. According to its privacy policy, personal data of individuals in the EEA, the United Kingdom and Switzerland is controlled by Apple Distribution International Limited in Ireland but generally stored by Apple Inc. in the United States. Transfers rely on standard contractual clauses. Apple Pay works only on Apple devices and cannot be self-hosted, so a European organisation depends on a US provider and the associated jurisdiction.